FIXED SCOPEone-off build
Ship a WordPress site, end to end.
Fixed scope, fixed price, senior-only team. RFC to launched site in 6-12 weeks.
FIXED SCOPE
- Zero juniors on client work
- Fixed quote in week 1
- Code, infra, runbook — yours
WordPress Development Services.Fast, Secure, No Bloat.
Most WordPress development services hand you a page builder and a prayer. Our custom WordPress development covers block themes built on theme.json, headless WordPress with Next.js when performance demands decoupling, and WooCommerce that stays fast past the 500-product mark. Sites that survive core updates instead of breaking on them.
- Block themes
- Headless WP
- WooCommerce
- Sub-1s LCP
Why Entalogics for WordPress
What every WordPress
development company
should fix before adding features.
Every WordPress site we inherit tells the same story — 40 plugins where 12 would do, no caching strategy, a theme from 2019 that breaks on every core update. WordPress is powerful. Most installations turn that power into a liability.
Performance01
Nobody tried for sub-1s LCP, so nobody got it.
Redis object caching, edge page caching, WebP/AVIF images, lazy loading, critical CSS inlined. We've taken sites from a 4-second LCP down under 800ms without touching a word of content — just the infrastructure and theme architecture underneath it.
Architecture02
A page builder was doing the job a block theme handles natively.
Block themes with theme.json give editorial teams real flexibility inside real design guardrails. Headless WordPress with Next.js or Astro when the frontend genuinely needs to be decoupled. Page builders only when the editorial team truly can't work without one — and even then, configured properly instead of left to sprawl.
Security03
Security meant hoping nobody found the login page.
Core, theme, and plugin auto-updates on. Unused plugins removed, not just deactivated. Login URL changed, 2FA enforced, WAF configured, file permissions hardened. Real WordPress security services built on discipline, not obscurity.
Content04
Content lived as freeform HTML pasted into a WYSIWYG.
ACF Pro or custom block types with typed fields. Content structured in custom post types with real schemas. When the design changes, the content migrates cleanly because it was structured correctly from day one.
When WordPress, when not
WordPress is a tool.
Not always the right CMS.
WordPress powers 43% of the web. That doesn't mean it powers 43% of it well. We'll tell you honestly on the first call if WordPress is the right platform, or if headless CMS, a static site generator, or a custom app actually serves your content better.
PICK WORDPRESS WHEN
- Content teams need an editor they already know — WordPress's editing experience has twenty years of muscle memory behind it
- WooCommerce genuinely fits your e-commerce needs — product catalog, cart, checkout, subscriptions
- SEO and content marketing are primary drivers — WordPress plus structured data is battle-tested
- Budget matters — WordPress is free, hosting is cheap, and the plugin ecosystem covers most needs out of the box
CONSIDER ALTERNATIVES WHEN
- Performance is non-negotiable and the content team can adopt a new editor — Sanity, Contentful, or Storyblok with Next.js deliver faster frontends
- The site is genuinely a web application, not a content site — WordPress was never built to be an app framework
- Attack surface needs to stay minimal — the plugin ecosystem that makes WordPress powerful is also its largest vulnerability
WE SAY NO WHEN
- "WordPress for our SaaS dashboard" — that's not a content problem, that's an app problem
- "Install 50 plugins and hope they don't conflict" — that's a maintenance nightmare, not a website
- "WordPress because it's free" — the CMS is free, the maintenance of a poorly built site never is
What we build on WordPress
WordPress development
services we deliver.
Eight ways this work shows up for real clients. Each one fast, secure, and built to survive core updates — not a ThemeForest install with a client logo on it.
- S01
Custom WordPress theme and content site development
Custom WordPress theme and content site developmentBlog, landing pages, resource libraries, gated content. Block theme built on theme.json, structured data, edge caching. Sub-1s LCP on every page, not just the homepage.
WORDPRESSBLOCK THEMEYOASTREDIS - S02
WooCommerce development services
WooCommerce development servicesProduct catalog, cart, checkout, subscriptions, payment integration. WooCommerce configured for real performance — not the default install that crashes at 500 products.
WOOCOMMERCESTRIPEREDISCLOUDFLARE - S03
Headless WordPress development with Next.js
Headless WordPress development with Next.jsWordPress as the content backend, Next.js as the frontend, WPGraphQL or REST connecting them. Sub-500ms page loads. Editorial teams keep the WordPress editor they know. Users get a genuinely modern web experience.
WPGRAPHQLNEXT.JSACF PROVERCEL - S04
Custom WordPress plugin development
Custom WordPress plugin developmentPurpose-built plugins for business logic that no existing plugin handles. Properly hooked, update-safe, coded to WordPress standards — not a functions.php file that's grown into a monster.
CUSTOM PLUGINSREST APIACF PROPHPUNIT - S05
WordPress multisite development
WordPress multisite developmentWordPress Multisite for franchise, education, or media networks. Shared plugins and themes, per-site customization, centralized updates managed from one place.
MULTISITENETWORK ADMINDOMAIN MAPPINGREDIS - S06
WordPress migration services
WordPress migration servicesClassic themes to block themes, PHP 7 to PHP 8.3, page builder to Gutenberg, shared hosting to managed cloud. The current site stays live throughout every step.
BLOCK THEMESPHP 8.3WP ENGINEMIGRATION - S07
WordPress security services
WordPress security servicesHardening audits, malware remediation, WAF configuration, and login protection built into the architecture, not bolted on as a plugin nobody configured properly.
WORDFENCESUCURI2FAWAF - S08
WordPress maintenance and support
WordPress maintenance and supportOngoing core and plugin updates, uptime monitoring, performance checks, and security patching — so a site that launched clean doesn't quietly rot back into the plugin bloat we were hired to fix.
UPTIME MONITORINGWORDFENCEGITHUB ACTIONSBACKUPS
The playbook
WordPress development
patterns we ship on repeat.
Patterns from real production WordPress sites — not ThemeForest installs dressed up as custom builds.
P01
Block theme with theme.json
Typography, colors, spacing defined in theme.json. No custom CSS fighting the editor. The Site Editor gives content teams flexibility inside real design guardrails.
P02
Plugin audit and reduction
Every plugin has to justify its place. Unused ones get deleted, not deactivated. Functionality that five plugins used to provide gets consolidated into one custom solution where it makes sense.
P03
Object caching with Redis
Redis for persistent object caching, page caching through Cloudflare or WP Super Cache. Database queries hit cache first. The difference between a 200ms and a 2,000ms TTFB.
P04
Structured content with ACF
Custom post types with ACF field groups. Content lives in typed fields, not pasted into the block editor as freeform HTML. Content that migrates cleanly the next time the design changes.
P05
Security hardening as a default, not an afterthought
Auto-updates on, login URL changed, 2FA enforced on every admin account, file permissions locked down, XML-RPC disabled, REST API restricted where it should be.
P06
CI/CD for WordPress
Git-based deployments through GitHub Actions or Buddy. No FTP, no editing themes directly in production. A staging environment tests every change before it ships.
Signature case
A media site,
rebuilt from page-builder chaos to a block theme.
A B2B media company on WordPress — Elementor with 38 templates, 42 plugins, 3.8s LCP, no caching, a theme that broke on every WordPress update, and a hosting bill climbing because the server couldn't handle the traffic. Rebuilt with a custom block theme, Redis caching, Cloudflare CDN, and reduced to 16 plugins in 9 weeks. LCP dropped to 0.7s. Hosting cost dropped 60%.
Before
Elementor · 42 plugins · LCP 3.8s · no caching · $420/mo hosting
After
Block theme · 16 plugins · LCP 0.7s · Redis + Cloudflare · $168/mo hosting
- LCP improvement−82%
- Plugin count42 → 16
- Hosting cost−60%
- To fully rebuilt9wk
Industries we serve
WordPress development
across industries.
We've delivered WordPress development services for media and publishing, eCommerce, education, and enterprise marketing teams — anywhere content velocity and site performance both genuinely matter.
- Media & Publishing
- eCommerce & Retail
- Education & eLearning
- Enterprise Marketing
- Government & Public Sector
- SaaS Content Sites
Engagement shape
Eight to ten weeks
on a WordPress engagement.
Page by page. The current site stays live the entire time we work.
- W01
Audit + RFC
Two senior WordPress developers. Plugin audit, performance profiling, security scan, theme architecture review. A ranked, dollarized plan.
- W02–03
Foundation + first templates
Block theme baseline, theme.json configured, Redis caching live, first page templates built end-to-end. Real Lighthouse scores on the deployed URL.
- W04–08
Template by template
Pages migrated, plugins consolidated, content restructured. The current site stays live throughout.
- W09+
Launch + handoff
DNS switched, redirects configured, security hardened. Runbook handed to your team — or we stay on for WordPress maintenance and support.
Stack
Tools we
Tools we reach
reach for for first.
Our default WordPress development stack — picked for production, not tutorials.
CMS
WordPress 6.x · Block Editor · Full Site Editing · ACF Pro
E-commerce
WooCommerce · Stripe · Subscriptions · Product Bundles
Headless
WPGraphQL · Next.js · Astro · Faust.js
Performance
Redis · Cloudflare · WP Super Cache · Imagify
Security
Wordfence · 2FA · Sucuri · Hardening best practices
Infra
WP Engine · Kinsta · Cloudways · GitHub Actions
Engagement
Three ways to hire
WordPress developers
at Entalogics.
No hourly billing for thinking time. Fixed quote or a transparent monthly rate.
DEDICATED TEAMmonthly
Hire dedicated WordPress developers.
Senior WordPress and WooCommerce engineers embedded in your Slack, your standups. Pause, resize, or exit with 30 days' notice.
PER ENGINEER
- Same senior bar as fixed-scope
- Embedded in your team
- Founder-direct escalation
ENGAGEMENTcustom
Strategic WordPress consulting partnership.
A standing partner for content organizations — performance optimization, headless migration, WooCommerce scaling, security hardening, hiring help.
PROCUREMENT-FRIENDLY
- Multi-quarter roadmap
- Architecture and hiring partner
- Procurement-friendly paper
FAQ
WordPress development —
questions we get on every call.
Block themes, headless, security, cost, existing sites — in roughly the order people ask.Block theme for new builds — it's WordPress's own direction, faster, and easier to maintain long-term. Keep the page builder only if your editorial team genuinely depends on it and the migration cost isn't justified yet. We can migrate incrementally, block theme templates running alongside existing page builder pages.
Traditional for most content sites — the editing experience is better and the complexity is lower. Headless when you need sub-500ms performance, a React or Next.js frontend, or multi-channel content delivery. Headless adds real cost and complexity, so we'll tell you honestly if it's actually justified for your case.
Auto-updates, plugin reduction, 2FA enforcement, hardened file permissions, WAF configuration, and login protection — built into the development and hosting setup, not installed as a plugin and forgotten about.
A fixed-scope WordPress build typically runs $15K-$30K over 6-12 weeks, depending on scope and how much of the existing site needs rebuilding. The week-one audit gives you real numbers specific to your project, not a generic estimate.
Yes. The engineers who write the RFC ship the site. No handoff mid-engagement, no account manager in between.
Yes. We audit plugins, profile performance, and improve incrementally. If a theme needs replacing, we migrate template by template. The live site stays up the entire time.
Founder-direct
Tell us whatyou're building.
Thirty minutes with the founder — a senior WordPress developer, the relevant playbook, and a candid read on whether WordPress is the right CMS, or a headless CMS or static site generator fits your content better.