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Brief us. We'll reply same day.

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What happens next

From brief to
kickoff — in two weeks

No four-meeting discovery dance. Four clear steps, scheduled tightly, with a senior engineer on every call.

D+0
< 24h
Founder-direct reply

Umar reads your brief and replies with an honest read. If we're wrong for it, we'll say so and point you at someone who isn't.

D+2
Day 2-3
30-min discovery

A senior engineer and Umar on the call. We dig into your problem, your timeline, your team. No sales deck.

D+5
Day 4-6
Scoped proposal

Fixed-quote or rated, with named engineers, week-by-week plan, kill-switches, and the things we won't do.

D+10
Day 7-14
Kickoff

NDA & MSA signed, repo and infra access set up, first commits land in the second week.

Where we are

Three hubs.
One overlap window

Headquartered in Islamabad with engineers in Lahore and Karachi. Live overlap with EU mornings and US East-Coast afternoons every working day.

HeadquartersHQ

Islamabad

PKT (UTC+5)

18 engEU AM · US PM
Engineering

Lahore

PKT (UTC+5)

14 engEU AM · US PM
Engineering

Karachi

PKT (UTC+5)

8 engEU AM · US PM
Honest fit

Before you
send a brief

A two-minute reality check. Most of our best engagements look like the left column. Most of our short, painful ones looked like the right.

✓ GREAT FITS

  • ✓You have a real product problem, not a vendor checklist
  • ✓Build over $25k, dedicated team over $20k/mo
  • ✓3+ year horizon — not a weekend launch
  • ✓A founder or technical decision-maker on the call
  • ✓Open to honest pushback on scope and stack

✗ NOT A FIT

  • ✗You need a 4-page brochure site — you don't need us
  • ✗You're collecting quotes for procurement bingo
  • ✗Ad-tech, gambling, or engagement-bait social products
  • ✗"Just port jQuery to React because everyone has"
  • ✗"We need this in a week and the spec is two slides"
FAQ

Questions about this conversation.

Six questions we hear before the first founder-direct reply. If yours isn't listed, we'll cover it on the call.
Umar (founder) reads every brief over $25k and replies personally within 24 hours. Smaller briefs get triaged to a senior engineer within the same window. No sales rep, no SDR sequence.
Yes, by default. We'll sign yours or send ours — either is fine. Mutual NDA covers the discovery call before any details get shared.
Founder-direct call within 24h, scoped proposal within a week, NDA + MSA + repo access in week two. First commits land in the second week. We don't do four-meeting discovery.
Standard for us. The hero work isn't on the website — it's under NDA. Send a high-level brief and we'll set up a call before sharing specifics.
Both. Fixed-scope projects, dedicated teams (monthly), and strategic retainers for product orgs that need long-term judgment. We'll suggest the lane that fits.
On the discovery call. We'll line up 2–3 reference calls with past clients in your vertical, after NDA. Public case studies are on the site; the best work is under NDA.