Custom web development servicesthat ship fast and scale.
We're a web development company that builds fast, secure websites and web applications — from marketing sites to full-stack platforms. AI-augmented development means your custom website development project ships in weeks, not months.
Four things every website development project actually needs.
The reasons clients hire us as their web development company, in their own words. Each one is something most agencies swear they do — and most don't.
Performance01
Core Web Vitals from day one.
Server components, edge caching, and lean bundles — not a performance sprint six months after your website development project launches.
Speed02
AI-augmented = 2x shipping rate.
Schemas, APIs, and UI scaffolding under senior review. Your team ships features, not boilerplate.
SEO03
SEO-friendly website development, baked in.
SSR, structured data, sitemaps, and meta patterns — not bolted on when traffic stalls.
Ownership04
Code, infra and IP. All yours.
Your repo, your cloud, your roadmap. Documented hand-off if you ever hire web developers in-house.
Hard-won lessons
What makes a web development project fail.
Most web development projects fail not because of bad code but because of bad decisions made before a line is written. Six we see on every takeover.
01
✗
No performance budget set.
Site ships slow, Core Web Vitals fail, and Google penalises ranking before anyone visits.
02
✗
CMS chosen for the agency, not the client.
Editors hate it, content stops getting updated within three months.
03
✗
No SEO architecture at the start.
URL structure, metadata, and sitemap retrofitted too late to matter — the opposite of SEO-friendly website development done right.
04
✗
Mobile treated as an afterthought.
Designed desktop-first, with no responsive web design testing, broken on the device 60% of users are on.
05
✗
No analytics configured at launch.
Nobody knows what's working or where users are dropping off.
06
✗
Hosting chosen by price, not performance.
Shared hosting kills load times the moment traffic arrives.
✓
We think before we build — performance budgets, CMS fit, SEO architecture, and hosting are scoped in discovery, not debated after launch.
What we build
Web application development and website types we build.
The shapes of custom web development work we've shipped most often — from marketing sites to full-stack web application development and API-first frontends.
#
TYPE
WHAT IT IS
01
Marketing & landing sites
Conversion-focused, SEO-optimised, CMS-powered sites built with responsive web design and ready to rank from day one
02
Web applications
Full-stack web application development with auth, dashboards, real-time features, and REST or GraphQL APIs
03
Ecommerce web development
Custom Shopify, headless commerce, subscription billing, and product configurators
04
Portals & dashboards
Client portals, admin panels, internal tools, and data visualisation interfaces
05
Content platforms & blogs
CMS-driven editorial sites, multi-author platforms, and programmatic SEO at scale
06
API-first & headless sites
Decoupled frontend with headless CMS, composable architecture, and edge-deployed for global performance
Performance
Core Web Vitals. We obsess over them.
Every website development project we ship passes Core Web Vitals before go-live. Performance is agreed in discovery, not fixed after launch.
LCPUnder 2.5s
Largest Contentful Paint
Measures how fast the main content loads.
INPUnder 200ms
Interaction to Next Paint
Measures how fast the page responds to input.
CLSUnder 0.1
Cumulative Layout Shift
Measures visual stability as the page loads.
✓Performance budget agreed in discovery and enforced throughout the build
✓Real User Monitoring configured from day one — not just Lighthouse scores
✓Every deploy checked against baseline — no regression ships to production
SEO
SEO-friendly website development. Built in, not bolted on.
SEO decisions made after launch cost 10x more to fix. As a web development agency, we make them in week one — before a single page goes live.
✓URL structure and slug conventions agreed and documented in discovery
✓Semantic HTML and heading hierarchy enforced across every template
✓Metadata templates configured in CMS — editors control titles and descriptions without touching code
✓XML sitemap auto-generated and submitted to Google Search Console on launch day
✓Schema markup implemented for relevant content types — articles, products, FAQs, local business
✓Internal linking strategy documented and built into CMS editorial workflow
✓Page speed treated as a ranking factor — handled in build, not after the fact
The receipts
Website development projects we've shipped.
Not case studies. A raw list of specific web development and web application development deliverables that shows depth and range instantly.
W01✓Headless Shopify storefront with custom product configurator
W02✓Multi-author editorial platform with programmatic SEO — 50,000 pages indexed
W03✓SaaS marketing site with A/B tested landing pages and HubSpot integration
W04✓Client portal with role-based access and real-time notifications
W05✓Restaurant group site with location-based menu and OpenTable booking integration
W06✓B2B lead generation site with HubSpot CRM and workflow automation
W07✓Government-accessible site meeting WCAG 2.1 AA compliance
W08✓Next.js marketing site scoring 100 across all four Lighthouse categories
W09✓Ecommerce storefront with subscription billing and Stripe integration
W10✓Multi-language site with hreflang implementation and regional SEO
Engagement shape
From brief to live in four phases.
A typical web development services engagement, end-to-end. Architecture and SEO in week one — Core Web Vitals confirmed before production deploy.
W01–02
Discovery & architecture
Sitemap defined, tech stack and CMS selected, performance targets agreed, SEO URL structure documented, analytics plan confirmed.
Pick the lane that matches your stage. Every path starts with discovery — performance, SEO, and CMS fit agreed before build.
WEB BUILDship fast
Your site live in 4–8 weeks.
For founders and marketing leads who need a production site now
For teams who need custom website development done properly and fast. Fixed scope, fixed quote, senior-only team. Core Web Vitals and analytics configured on day one.
·Responsive web design, CMS integrated
·SEO-friendly website development built in from the start
Senior web developers embedded in your Slack, your Linear, your standups. New pages, new features, performance improvements, and SEO iteration every sprint.
Marketing sites, web application development, ecommerce web development, client portals, and content platforms — anything from a focused landing page to a full multi-user web app with dashboards and real-time features.
A focused marketing or landing site: 4–8 weeks. A web application with auth and dashboards: 8–14 weeks. We scope a fixed-price commitment at the end of week 1–2 discovery.
Yes — SEO is structural, not a plugin. URL conventions, semantic HTML, CMS metadata templates, sitemaps, schema markup, and internal linking are agreed in discovery and built before launch.
Yes — we audit Core Web Vitals, SEO architecture, CMS workflow, and hosting. We stabilise performance and SEO first, then iterate on features under a retainer or fixed scope.
Next.js and React for most production web apps and marketing sites. Astro for content-heavy sites, Remix or Vue when the project calls for it. We choose based on performance, SEO, and your team's skills — not a default stack.
Yes — we deploy to Vercel, Cloudflare, or AWS with CI/CD, staging environments, and rollback paths.
Founder-direct
Launch your webdevelopment project this quarter.
Free 30-minute discovery call. By the end you'll have a scoped architecture recommendation, a stack opinion, and a realistic ship date — whether you hire us or not.