Salesforce development services for teams that have outgrown declarative configuration. Custom Apex for business logic that Flow can't handle. Lightning Web Components for UIs that don't look like default Salesforce. MuleSoft integrations that actually keep your systems in sync. We build on Salesforce with the engineering rigour the platform deserves — not the point-and-click shortcuts that break at scale.
Why Entalogics for Salesforce
The Salesforce orgs we inherit have the same problems — 200 Flows that nobody can trace, Apex triggers with zero test coverage, Lightning pages still using Aura components from 2018, and integrations held together by middleware nobody maintains. The platform is powerful. Most implementations don't use it properly.
Flow for admin-maintained automation. Apex for complex business logic, bulk processing, and integrations. The two aren't interchangeable — and treating them that way creates maintenance nightmares that neither admins nor developers can fix.
LWC is Salesforce's modern UI framework — faster, standards-based, and better supported. We build custom LWC components that look and behave like the UI your users actually want, not the default record pages they work around.
REST callouts with typed Apex classes. MuleSoft for complex multi-system orchestration. Named Credentials for secure authentication. Every integration monitored, logged, and retryable — not a scheduled job that silently fails.
No `Map<String, Object>` passed between classes. Typed data transfer objects at every boundary. Test classes that assert behaviour — not just hit coverage numbers. Governor limit-safe by construction.
When Salesforce, when not
Salesforce handles CRM, CPQ, service, and marketing better than almost anything. It's also expensive, opinionated, and genuinely complex to extend properly. We'll tell you on the first call if custom Salesforce development is the right path.
BUILD CUSTOM ON SALESFORCE WHEN
CONSIDER ALTERNATIVES WHEN
WE SAY NO WHEN
What we build on Salesforce
The shapes of Salesforce development work we deliver most. Each built for production orgs — not sandbox demos.
Triggers, services, batch jobs, and scheduled classes built with proper separation of concerns. Governor limit-safe. Bulkified. 85%+ test coverage that tests behaviour, not just lines.
Custom LWC interfaces — dashboards, data tables, multi-step forms, embedded analytics. Components that look like your product, not like default Salesforce.
REST/SOAP callouts, MuleSoft orchestration, Platform Events for real-time sync, Named Credentials for auth. Every integration monitored and retryable.
ISV apps built for security review. Managed packages, namespaced code, LWC-first interfaces, multi-org compatibility. Passing AppExchange review on the first submission.
Source-driven development with SFDX, Git, and DevOps Center. Automated deployments, scratch orgs for testing, and metadata tracked in version control — not deployed manually.
Aura to LWC, Workflow Rules to Flow, unstructured Apex to service layers. Component by component — the current org keeps running while we modernise.
The playbook
Salesforce patterns from real production orgs — not Trailhead badges.
P01
Business logic in service classes. Triggers call services, services call selectors. No logic in triggers. No SOQL in controllers. Testable and refactorable.
P02
Wire for reactive data. Imperative calls for user actions. Cached results where appropriate. No Aura in new development.
P03
No hardcoded endpoints or credentials in Apex. Named Credentials manage auth, endpoints, and certificates. Rotatable without code changes.
P04
Publish/subscribe for cross-system events. Retry logic on subscribers. Event monitoring in production. No polling.
P05
Test classes assert behaviour and bulk scenarios — not just line coverage. Negative tests included. Governor limit tests on batch jobs.
P06
All metadata in Git. Scratch orgs for development. CI/CD deploying to sandboxes and production. No manual deployments via change sets.
Signature case
A B2B sales organisation with 340 Workflow Rules, 89 Process Builders, Aura components on every page, and an Apex codebase with 42% test coverage — all running on Classic. Migrated to Lightning with LWC, consolidated automations into structured Flows and Apex services, raised test coverage to 91% in 10 weeks. Without a feature freeze.
Before
Classic · 340 Workflows + 89 Process Builders · Aura components · 42% test coverage
After
Lightning · 28 Flows + Apex services · LWC components · 91% meaningful test coverage
Engagement shape
A typical Salesforce development engagement. We build or modernise component by component — the current org keeps running while we work.
Two senior Salesforce developers. Apex coverage review, automation inventory, LWC audit, integration health check. A ranked, dollarized RFC.
SFDX project baseline, service layer pattern established, first LWC or Apex service built end-to-end. Deployed to sandbox with tests passing.
LWC pages, Apex services, integrations — each deployed and tested. The current org keeps running throughout.
Full deployment to production. CI/CD wired. Runbook handed to your team — or we stay on retainer.
Stack
Our default Salesforce development stack — picked for production orgs.
Engagement
No hourly retainer that bills for "thinking time." Pick a lane that matches your stage; everything is fixed-quote or transparently rated.
A defined scope, a fixed price, a senior-only team. From RFC to production deployment in 8–14 weeks.
$15k–$30k
FIXED SCOPE
Embedded engineers in your Slack, your standups. Senior Apex and LWC engineers. Pause, resize, end with 30 days' notice.
$5k / eng / mo
PER ENGINEER
A long-term partner for Salesforce orgs — architecture, integration strategy, AppExchange development, hiring help.
custom
PROCUREMENT-FRIENDLY
Founder-direct
Thirty minutes with the founder. We'll bring a senior Salesforce developer, the relevant playbook, and a candid read on whether custom Salesforce development is the right call — or whether a different approach fits your CRM needs better.
