FIXED SCOPEone-off build
Ship a Shopify store, end-to-end.
A defined scope, a fixed price, a senior-only team. From RFC to launched store in 6–12 weeks.
$15k–$30k
FIXED SCOPE
- Senior engineers only
- Fixed quote in week 1
- Code, infra, runbook — yours
Shopify stores that convert,not just launch.
Shopify development services for brands that need more than a purchased theme and installed apps. Custom Liquid themes that load under a second. Hydrogen storefronts when the brand demands total design control. WooCommerce-to-Shopify migrations without losing SEO. We build Shopify stores that convert — and tell you honestly when Liquid is enough and when headless is worth the investment.
- Liquid + Hydrogen
- Sub-1s LCP
- Checkout Extensibility
- Shopify Plus
Why Entalogics for Shopify
Four things every
Shopify store
actually needs.
The Shopify stores we audit always have the same problems — a theme with 14 app scripts injected, no image optimisation, a checkout that hasn't been customised beyond the defaults, and a product page that takes 3 seconds to load on mobile because nobody profiled it. Shopify is fast by default. Most stores undo that.
Performance01
Shopify gives you a fast CDN. Most stores waste it.
App script bloat is the number one killer. We audit every installed app, remove what's unused, defer what's non-critical, and lazy-load everything below the fold. The difference between a 3s and 0.8s mobile LCP is usually discipline — not architecture.
Architecture02
Liquid for 90% of stores. Hydrogen only when it earns the cost.
A well-built custom Liquid theme on Dawn handles most brand requirements. Hydrogen when you need custom product configurators, multi-region storefronts, or app-like interactivity that Liquid genuinely can't express. We'll tell you which on the first call — not after you've paid for a headless build you didn't need.
Conversion03
Checkout Extensibility, not checkout workarounds.
Shopify Plus checkout customisation via Checkout UI Extensions and Shopify Functions. Post-purchase upsells, custom validation, dynamic discounts — all inside Shopify's checkout, not bolted on with third-party scripts that break on every update.
Type safety04
Structured metafields, not freeform description HTML.
Product data in typed metafields. Collection rules driven by metafield values. Structured content that powers filtered search, comparison tools, and dynamic product pages — not unstructured HTML pasted into a description field.
When Shopify, when not
Shopify is a platform.
Not the answer for every store.
Shopify handles 10% of US e-commerce. It's the best hosted platform for most DTC brands. It's not the best choice for everyone. We'll tell you on the first call.
PICK SHOPIFY WHEN
- DTC brand selling physical products — Shopify's checkout, payments, and fulfilment are best-in-class
- Speed to market matters — a custom Liquid theme ships in 4–8 weeks, not 4–8 months
- You want managed infrastructure — hosting, SSL, PCI compliance, CDN all handled
- Shopify Plus for enterprise — Checkout Extensibility, Shopify Functions, unlimited staff accounts
GO HEADLESS WHEN
- The storefront IS the brand experience — custom configurators, AR try-on, editorial-driven layouts
- Multi-region with 3+ currencies, languages, and fulfilment logic — Hydrogen gives architectural control Liquid doesn't
- Your engineering team writes React and TypeScript — Hydrogen is familiar, Liquid is a constraint
WE SAY NO WHEN
- "Hydrogen because headless sounds modern." That's a pitch deck, not a business reason.
- "Shopify for our B2B marketplace with custom pricing." Shopify B2B exists but may not fit complex requirements.
- "Migrate and launch in two weeks." That ship has sailed.
What we build on Shopify
Six product surfaces.
One quality bar.
The shapes of Shopify development services we deliver most. Each built for conversion — not just aesthetics.
- S01
Custom Liquid theme development
Custom Liquid theme developmentDawn-based custom themes with section-based architecture, merchant-editable settings, lazy-loaded images, and sub-1s mobile LCP. Built for the Shopify theme editor, not against it.
LIQUIDDAWNSECTIONSONLINE STORE 2.0 - S02
Hydrogen headless storefronts
Hydrogen headless storefrontsReact-based custom storefronts on Shopify's Hydrogen framework. Oxygen hosting, Storefront API, streaming SSR. For brands where Liquid's design ceiling is the bottleneck.
HYDROGENOXYGENREACTSTOREFRONT API - S03
Checkout customisation (Plus)
Checkout customisation (Plus)Checkout UI Extensions, Shopify Functions for custom discounts and validation, post-purchase upsells. Checkout that converts — inside Shopify's secure, PCI-compliant checkout.
CHECKOUT EXTENSIBILITYSHOPIFY FUNCTIONSPLUSUPSELLS - S04
WooCommerce to Shopify migration
WooCommerce to Shopify migrationProducts, customers, orders, SEO — migrated with proper redirects and zero ranking loss. The old store stays live until the new one is verified and ready.
MIGRATIONREDIRECTSSEOSHOPIFY - S05
Shopify app development
Shopify app developmentCustom Shopify apps for logic that no existing app handles. Embedded apps using Shopify App Bridge. Private apps for internal workflows. Published to the Shopify App Store when relevant.
REMIXAPP BRIDGEPOLARISGRAPHQL - S06
Shopify Plus optimisation
Shopify Plus optimisationPerformance audit, app script cleanup, Checkout Extensibility migration, Shopify Functions for discount logic, structured metafields. Faster store, higher conversion.
PLUSPERFORMANCEMETAFIELDSFUNCTIONS
The playbook
Patterns we
ship on repeat.
Shopify patterns from real production stores — not theme install tutorials.
P01
App audit and script cleanup
Every installed app justified. Unused apps removed. Non-critical scripts deferred. The single highest-impact performance fix on most Shopify stores.
P02
Section-based theme architecture
Every page built from reusable sections. Merchants edit in the theme editor without touching code. Design flexibility with guardrails.
P03
Structured metafields
Product specs, sizing charts, ingredients, compatibility — all in typed metafields. Powers filtered search, comparison tools, and dynamic templates without freeform HTML.
P04
Checkout UI Extensions over apps
Post-purchase upsells, trust badges, delivery promises — built as Checkout UI Extensions, not third-party scripts injected into the checkout page.
P05
Proper image handling
WebP/AVIF via Shopify's image CDN. Responsive srcset on every image. Lazy loading below the fold. Hero image preloaded. The basics that most themes skip.
P06
301 redirect map for migrations
Every old URL mapped to its new Shopify equivalent. Tested before DNS switch. SEO authority preserved. No 404 pages ranking for your best keywords.
Signature case
A DTC brand,
migrated from WooCommerce to Shopify Plus with 32% conversion lift.
A DTC skincare brand on WooCommerce — 3.4s mobile LCP, 47 plugins, a checkout that lost 68% of mobile users at the payment step, and SEO traffic declining from technical issues nobody could trace. Migrated to Shopify Plus with a custom Dawn theme, Checkout Extensibility for post-purchase upsells, and 1,200 301 redirects in 8 weeks. LCP dropped to 0.9s. Conversion rate increased 32%.
Before
WooCommerce · 3.4s mobile LCP · 47 plugins · 68% checkout abandonment · declining SEO
After
Shopify Plus · 0.9s mobile LCP · 12 apps · checkout abandonment −22% · SEO traffic recovered
- Mobile LCP−74%
- Conversion rate+32%
- To fully migrated8wk
- SEO rankings lost0
Engagement shape
Eight to ten weeks
to a measurable ship.
A typical Shopify development engagement. We build or migrate page by page — the current store stays live while we work.
- W01
Audit + RFC
Two senior Shopify developers. Performance profiling, app audit, checkout analysis, theme architecture review. A ranked, dollarized RFC.
- W02–03
Foundation + first templates
Custom theme baseline, sections configured, critical pages built end-to-end. Real Lighthouse scores on the deployed preview URL.
- W04–08
Template by template
Product, collection, cart, checkout customised. Apps consolidated. Metafields structured. The current store stays live.
- W09+
Launch + handoff
DNS switched. Redirects verified. Performance confirmed. Runbook handed to your team — or we stay on retainer.
Stack
Tools we
reach for first.
Our default Shopify development stack — picked for production stores.
- ThemeLiquid · Dawn · Online Store 2.0 · Sections Everywhere
- HeadlessHydrogen · Oxygen · Storefront API · React Router v7
- CheckoutCheckout UI Extensions · Shopify Functions · Plus
- AppsRemix · App Bridge · Polaris · GraphQL Admin API
- PerformanceShopify CDN · WebP/AVIF · Lazy loading · Script audit
- MigrationShopify Transporter · CSV · Redirect mapping · SEO audit
Engagement
Three ways
to work with us.
No hourly retainer that bills for "thinking time." Pick a lane that matches your stage; everything is fixed-quote or transparently rated.
DEDICATED TEAMmonthly
Hire dedicated Shopify developers.
Embedded engineers in your Slack, your standups. Senior Liquid and Hydrogen engineers. Pause, resize, end with 30 days' notice.
$5k / eng / mo
PER ENGINEER
- Same senior bar as fixed-scope
- Embedded in your team
- Founder-direct escalation
ENGAGEMENTcustom
Strategic Shopify partnership.
A long-term partner for e-commerce brands — performance optimisation, headless migration, Checkout Extensibility, conversion rate strategy, hiring help.
custom
PROCUREMENT-FRIENDLY
- Multi-quarter roadmap
- Architecture & hiring partner
- Procurement-friendly paper
FAQ
Sharp questions,
straight answers.
Liquid vs Hydrogen, WooCommerce migration, performance — the questions we get on every Shopify discovery call.Liquid for most stores — it's faster to build, cheaper to maintain, and Shopify optimises its infrastructure specifically for Liquid themes. Hydrogen when your brand needs custom UX that Liquid can't express — configurators, editorial layouts, multi-region storefronts. For most DTC brands in 2026, Liquid is still the right answer.
Yes. Products, customers, and orders migrated. Every URL mapped with 301 redirects. Structured data preserved. The old store stays live until the new one is verified. We've never lost a client's SEO ranking during a migration.
App script audit first — that's the biggest win. Then image optimisation, lazy loading, critical CSS, and font strategy. Most Shopify performance problems are app bloat, not theme architecture.
Yes. The engineers who write the RFC ship the store. No handoff mid-engagement. Direct access throughout.
Yes. We audit performance, clean up app scripts, restructure sections, and improve incrementally. If the theme needs replacing, we migrate template by template. The live store stays up.
Founder-direct
Tell us whatyou're building.
Thirty minutes with the founder. We'll bring a senior Shopify developer, the relevant playbook, and a candid read on whether Liquid or Hydrogen fits your store — and whether Shopify is the right platform at all.