Most Shopify development agencies hand you a purchased theme and a dozen installed apps. Our custom Shopify development covers Dawn-based Liquid themes that load under a second, Hydrogen storefronts when total design control is the actual requirement, and migrations from WooCommerce, Magento, BigCommerce, or WordPress that don't cost you the SEO ranking you spent years earning.
Why Entalogics for Shopify
Every Shopify store we audit tells the same story — 14 app scripts injected into a theme, no image optimization, a checkout untouched since the default install. Shopify ships fast by default. Most stores undo that within the first month.
App script bloat is the single biggest killer of Shopify performance. We audit every installed app, remove what's unused, defer what's non-critical, and lazy-load everything below the fold. The gap between a 3-second and a 0.8-second mobile LCP is almost always discipline, not architecture.
A well-built custom Liquid theme on Dawn covers most brand requirements. Hydrogen earns its cost only when a custom configurator, multi-region storefront, or app-like interactivity genuinely can't be expressed in Liquid. We tell you which one your store needs on the first call — not after you've paid for a headless build that wasn't necessary.
Checkout UI Extensions and Shopify Functions handle post-purchase upsells, custom validation, and dynamic discounts inside Shopify's own secure checkout — not bolted on with scripts that break on every platform update.
Typed metafields power filtered search, comparison tools, and dynamic product templates. Collection rules driven by actual metafield values instead of manual tagging that drifts the moment someone forgets to update it.
When Shopify, when not
Shopify handles roughly 10% of US e-commerce and remains the best hosted platform for most DTC brands. It's still not the right choice for everyone. We'll tell you honestly on the first call which side you're on.
PICK SHOPIFY WHEN
GO HEADLESS WHEN
WE SAY NO WHEN
What we build on Shopify
Eight ways this work shows up for real clients. Each one built for conversion — not just aesthetics.
Dawn-based custom themes with section-based architecture, merchant-editable settings, lazy-loaded images, sub-1s mobile LCP. Built for the Shopify theme editor, not fighting against it.
React-based custom storefronts on Shopify's Hydrogen framework. Oxygen hosting, Storefront API, streaming SSR — for brands where Liquid's design ceiling is genuinely the bottleneck.
Checkout UI Extensions, Shopify Functions for custom discounts and validation, post-purchase upsells — checkout that converts inside Shopify's secure, PCI-compliant flow.
WooCommerce, Magento, BigCommerce, or WordPress to Shopify — products, customers, orders, and SEO migrated with proper redirects and zero ranking loss. The old store stays live until the new one is verified and ready.
Custom Shopify apps for logic no existing app handles. Embedded apps using Shopify App Bridge. Private apps for internal workflows, published to the Shopify App Store when it makes sense.
Wholesale pricing tiers, customer account portals, net payment terms, and ERP integration for merchants running B2B alongside — or instead of — a direct-to-consumer storefront.
Performance audits, app script cleanup, Checkout Extensibility migration, structured metafields — conversion rate optimization built on real data, not a redesign for its own sake.
Ongoing app audits, performance monitoring, security patching, and platform updates — so the fast store that launched clean doesn't quietly drift back into the app bloat we were hired to fix.
The playbook
Patterns from real production Shopify stores — not theme install tutorials.
P01
Every installed app justified. Unused apps removed. Non-critical scripts deferred. The single highest-impact performance fix on most Shopify stores.
P02
Every page built from reusable sections. Merchants edit in the theme editor without touching code. Design flexibility with real guardrails.
P03
Product specs, sizing charts, ingredients, compatibility — all in typed metafields. Powers filtered search, comparison tools, and dynamic templates without a wall of freeform HTML.
P04
Post-purchase upsells, trust badges, delivery promises built as Checkout UI Extensions, not third-party scripts injected into the checkout page.
P05
WebP/AVIF through Shopify's image CDN. Responsive srcset on every image. Lazy loading below the fold, hero image preloaded. The basics most themes still skip.
P06
Every old URL mapped to its Shopify equivalent, tested before the DNS switch. SEO authority preserved — no 404 pages quietly ranking for your best keywords.
Signature case
A DTC skincare brand on WooCommerce — 3.4s mobile LCP, 47 plugins, a checkout that lost 68% of mobile users at the payment step, and SEO traffic declining from technical issues nobody could trace. Migrated to Shopify Plus with a custom Dawn theme, Checkout Extensibility for post-purchase upsells, and 1,200 301 redirects in 8 weeks. LCP dropped to 0.9s. Conversion rate increased 32%.
Before
WooCommerce · 3.4s mobile LCP · 47 plugins · 68% checkout abandonment · declining SEO
After
Shopify Plus · 0.9s mobile LCP · 12 apps · checkout abandonment −22% · SEO traffic recovered
Industries we serve
We've delivered Shopify development services for beauty and skincare, fashion, CPG, and B2B wholesale brands — anywhere conversion rate and page speed both directly move revenue.
Engagement shape
Page by page. The current store stays live the entire time we work.
Two senior Shopify developers. Performance profiling, app audit, checkout analysis, theme architecture review. A ranked, dollarized plan.
Custom theme baseline, sections configured, critical pages built end-to-end. Real Lighthouse scores on the deployed preview URL.
Product, collection, cart, and checkout customized. Apps consolidated. Metafields structured. The current store stays live throughout.
DNS switched, redirects verified, performance confirmed. Runbook handed to your team — or we stay on for Shopify maintenance and support.
Stack
Our default Shopify development stack — picked for production stores.
Verified feedback from Upwork, Clutch, and reference calls we're happy to set up before you sign anything.
CEO, Modestly
Entalogics has successfully delivered extension prototypes on time, and we are impressed with their project management and the finished product. The client communicates with Entalogics via virtual meetings, email, and messaging apps.
Founder, Flourish Schools
Collaborating with Entalogics was a great experience. Communication was clear, we aligned quickly, and their team delivered high-quality code on time with thoughtful technical decisions.
CTO, SentryBay
Their Chromium expertise helped us ship a hardened browser with live threat controls and enterprise rollout support. Security operations became significantly faster.
Founder, G3 Ventures LLC
Entalogics delivered our custom Electron browser in six months with isolated profile workflows and stable policy sync. Agent onboarding improved by 55% after rollout.
Project Manager, Sociall
Entalogics built our iOS Chromium-based mobile app with a smooth native feel, stable media rendering, and reliable sync. We shipped faster and improved engagement after launch.
RozmeriGPT
The web dashboard and Chrome extension now share prompts, billing, and analytics in one platform. Our content turnaround improved 4x after launch.
Project Manager, Omni Browser
Entalogics built our Omni Browser on top of Chromium with deep product-level execution. They implemented an integrated VPN and Omni Crypto Wallet directly in the browser, made strong architectural decisions, and delivered quality code on schedule with clear communication.
Project Manager, Digital Office: Aura
Entalogics built Digital Office: Aura as a custom Chromium-based authentication platform. Their team modified Chromium internals and integrated our manual custom authentication flow with reliable implementation, fast delivery, and consistent communication.
Engagement
No hourly billing for thinking time. Fixed quote or a transparent monthly rate.
Fixed scope, fixed price, senior-only team. RFC to launched store in 6-12 weeks.
FIXED SCOPE
Senior Liquid and Hydrogen engineers embedded in your Slack, your standups. Pause, resize, or exit with 30 days' notice.
PER ENGINEER
A standing partner for e-commerce brands — performance optimization, headless migration, Checkout Extensibility, conversion strategy, hiring help.
PROCUREMENT-FRIENDLY
Senior engineers
Thirty minutes with a senior Shopify developer, the relevant playbook, and a candid read on whether Liquid or Hydrogen fits your store, and whether Shopify is the right platform at all.
