FIXED SCOPEone-off build
Ship a Shopify store, end to end.
Fixed scope, fixed price, senior-only team. RFC to launched store in 6-12 weeks.
FIXED SCOPE
- Zero juniors on client work
- Fixed quote in week 1
- Code, infra, runbook — yours
Shopify Development Services.Built to Convert.
Most Shopify development agencies hand you a purchased theme and a dozen installed apps. Our custom Shopify development covers Dawn-based Liquid themes that load under a second, Hydrogen storefronts when total design control is the actual requirement, and migrations from WooCommerce, Magento, BigCommerce, or WordPress that don't cost you the SEO ranking you spent years earning.
- Liquid + Hydrogen
- Sub-1s LCP
- Checkout Extensibility
- Shopify Plus
Why Entalogics for Shopify
What every Shopify
development company
should fix before adding apps.
Every Shopify store we audit tells the same story — 14 app scripts injected into a theme, no image optimization, a checkout untouched since the default install. Shopify ships fast by default. Most stores undo that within the first month.
Performance01
Fourteen apps were fighting for the same page load.
App script bloat is the single biggest killer of Shopify performance. We audit every installed app, remove what's unused, defer what's non-critical, and lazy-load everything below the fold. The gap between a 3-second and a 0.8-second mobile LCP is almost always discipline, not architecture.
Architecture02
Hydrogen got proposed for a store Liquid could have handled in half the time.
A well-built custom Liquid theme on Dawn covers most brand requirements. Hydrogen earns its cost only when a custom configurator, multi-region storefront, or app-like interactivity genuinely can't be expressed in Liquid. We tell you which one your store needs on the first call — not after you've paid for a headless build that wasn't necessary.
Checkout03
The checkout was still stitched together with third-party scripts.
Checkout UI Extensions and Shopify Functions handle post-purchase upsells, custom validation, and dynamic discounts inside Shopify's own secure checkout — not bolted on with scripts that break on every platform update.
Data04
Product data lived in a description field as unstructured HTML.
Typed metafields power filtered search, comparison tools, and dynamic product templates. Collection rules driven by actual metafield values instead of manual tagging that drifts the moment someone forgets to update it.
When Shopify, when not
Shopify is a platform.
Not the answer for every store.
Shopify handles roughly 10% of US e-commerce and remains the best hosted platform for most DTC brands. It's still not the right choice for everyone. We'll tell you honestly on the first call which side you're on.
PICK SHOPIFY WHEN
- You're a DTC brand selling physical products — Shopify's checkout, payments, and fulfillment are genuinely best-in-class
- Speed to market matters — a custom Liquid theme ships in 4-8 weeks, not 4-8 months
- Managed infrastructure is worth paying for — hosting, SSL, PCI compliance, and CDN all handled for you
- You're on Shopify Plus for enterprise — Checkout Extensibility, Shopify Functions, and unlimited staff accounts
GO HEADLESS WHEN
- The storefront itself is the brand experience — custom configurators, AR try-on, editorial-driven layouts
- You're running multi-region with three or more currencies, languages, and fulfillment rules — Hydrogen gives architectural control Liquid doesn't
- Your engineering team already writes React and TypeScript — Hydrogen fits naturally, Liquid becomes a constraint
WE SAY NO WHEN
- "Hydrogen because headless sounds modern" — that's a pitch deck reason, not a business one
- "Shopify for our B2B marketplace with complex custom pricing" — Shopify B2B exists, but the fit needs a real conversation first
- "Migrate and launch in two weeks" — that ship has sailed
What we build on Shopify
Shopify development services
and agency work we deliver.
Eight ways this work shows up for real clients. Each one built for conversion — not just aesthetics.
- S01
Custom Liquid theme development
Custom Liquid theme developmentDawn-based custom themes with section-based architecture, merchant-editable settings, lazy-loaded images, sub-1s mobile LCP. Built for the Shopify theme editor, not fighting against it.
LIQUIDDAWNSECTIONSONLINE STORE 2.0 - S02
Hydrogen headless storefronts
Hydrogen headless storefrontsReact-based custom storefronts on Shopify's Hydrogen framework. Oxygen hosting, Storefront API, streaming SSR — for brands where Liquid's design ceiling is genuinely the bottleneck.
HYDROGENOXYGENREACTSTOREFRONT API - S03
Shopify Plus checkout customization
Shopify Plus checkout customizationCheckout UI Extensions, Shopify Functions for custom discounts and validation, post-purchase upsells — checkout that converts inside Shopify's secure, PCI-compliant flow.
CHECKOUT EXTENSIBILITYSHOPIFY FUNCTIONSPLUSUPSELLS - S04
Shopify migration services
Shopify migration servicesWooCommerce, Magento, BigCommerce, or WordPress to Shopify — products, customers, orders, and SEO migrated with proper redirects and zero ranking loss. The old store stays live until the new one is verified and ready.
MIGRATIONREDIRECTSSEOSHOPIFY TRANSPORTER - S05
Shopify app development
Shopify app developmentCustom Shopify apps for logic no existing app handles. Embedded apps using Shopify App Bridge. Private apps for internal workflows, published to the Shopify App Store when it makes sense.
REMIXAPP BRIDGEPOLARISGRAPHQL - S06
Shopify B2B and wholesale development
Shopify B2B and wholesale developmentWholesale pricing tiers, customer account portals, net payment terms, and ERP integration for merchants running B2B alongside — or instead of — a direct-to-consumer storefront.
SHOPIFY B2BWHOLESALEERPCUSTOMER ACCOUNTS - S07
Shopify Plus optimization and CRO
Shopify Plus optimization and CROPerformance audits, app script cleanup, Checkout Extensibility migration, structured metafields — conversion rate optimization built on real data, not a redesign for its own sake.
PLUSPERFORMANCECROMETAFIELDS - S08
Shopify maintenance and support
Shopify maintenance and supportOngoing app audits, performance monitoring, security patching, and platform updates — so the fast store that launched clean doesn't quietly drift back into the app bloat we were hired to fix.
MONITORINGAPP AUDITSSECURITYUPDATES
The playbook
Shopify development
patterns we ship on repeat.
Patterns from real production Shopify stores — not theme install tutorials.
P01
App audit and script cleanup
Every installed app justified. Unused apps removed. Non-critical scripts deferred. The single highest-impact performance fix on most Shopify stores.
P02
Section-based theme architecture
Every page built from reusable sections. Merchants edit in the theme editor without touching code. Design flexibility with real guardrails.
P03
Structured metafields
Product specs, sizing charts, ingredients, compatibility — all in typed metafields. Powers filtered search, comparison tools, and dynamic templates without a wall of freeform HTML.
P04
Checkout UI Extensions over apps
Post-purchase upsells, trust badges, delivery promises built as Checkout UI Extensions, not third-party scripts injected into the checkout page.
P05
Proper image handling
WebP/AVIF through Shopify's image CDN. Responsive srcset on every image. Lazy loading below the fold, hero image preloaded. The basics most themes still skip.
P06
301 redirect map for migrations
Every old URL mapped to its Shopify equivalent, tested before the DNS switch. SEO authority preserved — no 404 pages quietly ranking for your best keywords.
Signature case
A DTC brand,
migrated from WooCommerce to Shopify Plus with 32% conversion lift.
A DTC skincare brand on WooCommerce — 3.4s mobile LCP, 47 plugins, a checkout that lost 68% of mobile users at the payment step, and SEO traffic declining from technical issues nobody could trace. Migrated to Shopify Plus with a custom Dawn theme, Checkout Extensibility for post-purchase upsells, and 1,200 301 redirects in 8 weeks. LCP dropped to 0.9s. Conversion rate increased 32%.
Before
WooCommerce · 3.4s mobile LCP · 47 plugins · 68% checkout abandonment · declining SEO
After
Shopify Plus · 0.9s mobile LCP · 12 apps · checkout abandonment −22% · SEO traffic recovered
- Mobile LCP−74%
- Conversion rate+32%
- To fully migrated8wk
- SEO rankings lost0
Industries we serve
Shopify development
across industries.
We've delivered Shopify development services for beauty and skincare, fashion, CPG, and B2B wholesale brands — anywhere conversion rate and page speed both directly move revenue.
- Beauty & Skincare
- Fashion & Apparel
- CPG & Consumer Goods
- B2B & Wholesale
- Home & Furniture
- Health & Wellness
Engagement shape
Eight to ten weeks
on a Shopify engagement.
Page by page. The current store stays live the entire time we work.
- W01
Audit + RFC
Two senior Shopify developers. Performance profiling, app audit, checkout analysis, theme architecture review. A ranked, dollarized plan.
- W02–03
Foundation + first templates
Custom theme baseline, sections configured, critical pages built end-to-end. Real Lighthouse scores on the deployed preview URL.
- W04–08
Template by template
Product, collection, cart, and checkout customized. Apps consolidated. Metafields structured. The current store stays live throughout.
- W09+
Launch + handoff
DNS switched, redirects verified, performance confirmed. Runbook handed to your team — or we stay on for Shopify maintenance and support.
Stack
Tools we
Tools we reach
reach for for first.
Our default Shopify development stack — picked for production stores.
Theme
Liquid · Dawn · Online Store 2.0 · Sections Everywhere
Headless
Hydrogen · Oxygen · Storefront API · React Router v7
Checkout
Checkout UI Extensions · Shopify Functions · Plus
Apps
Remix · App Bridge · Polaris · GraphQL Admin API
Performance
Shopify CDN · WebP/AVIF · Lazy loading · Script audit
Migration
Shopify Transporter · CSV · Redirect mapping · SEO audit
Engagement
Three ways to hire
Shopify developers
at Entalogics.
No hourly billing for thinking time. Fixed quote or a transparent monthly rate.
DEDICATED TEAMmonthly
Hire dedicated Shopify developers.
Senior Liquid and Hydrogen engineers embedded in your Slack, your standups. Pause, resize, or exit with 30 days' notice.
PER ENGINEER
- Same senior bar as fixed-scope
- Embedded in your team
- Founder-direct escalation
ENGAGEMENTcustom
Strategic Shopify consulting partnership.
A standing partner for e-commerce brands — performance optimization, headless migration, Checkout Extensibility, conversion strategy, hiring help.
PROCUREMENT-FRIENDLY
- Multi-quarter roadmap
- Architecture and hiring partner
- Procurement-friendly paper
FAQ
Shopify development —
questions we get on every call.
Liquid vs Hydrogen, migrations, B2B, performance, cost — in roughly the order people ask.Liquid for most stores — faster to build, cheaper to maintain, and Shopify optimizes its infrastructure specifically for Liquid themes. Hydrogen when your brand needs custom UX that Liquid genuinely can't express — configurators, editorial layouts, multi-region storefronts. For most DTC brands in 2026, Liquid is still the right default.
Yes — from WooCommerce, Magento, BigCommerce, WordPress, or Squarespace. Products, customers, and orders migrated. Every URL mapped with 301 redirects. Structured data preserved. The old store stays live until the new one is verified.
Yes, through Shopify B2B — wholesale pricing tiers, customer account portals, and net payment terms. It fits most B2B use cases well; genuinely complex custom pricing logic needs a real conversation about where the platform's limits are.
App script audit first — that's the biggest win on almost every store. Then image optimization, lazy loading, critical CSS, and font strategy. Most Shopify performance problems are app bloat, not theme architecture.
A fixed-scope build typically runs $15K-$30K over 6-12 weeks, depending on scope and whether it's a new build or a migration. The week-one audit gives you real numbers specific to your project.
Yes. We audit performance, clean up app scripts, restructure sections, and improve incrementally. If the theme needs replacing, we migrate template by template. The live store stays up throughout.
Founder-direct
Tell us whatyou're building.
Thirty minutes with the founder — a senior Shopify developer, the relevant playbook, and a candid read on whether Liquid or Hydrogen fits your store, and whether Shopify is the right platform at all.