UX/UI
E-Commerce Platform Redesign
A full experience overhaul for a lifestyle marketplace with a focus on conversion and brand storytelling.
Client
Mercury Retail
Duration
4 months
Category
UX/UI
Technologies Used
Adobe XDReactShopify Hydrogen
Project Overview
Mercury Retail needed a cohesive digital storefront that matched their in-store experience. We prototyped and iterated through customer journeys, introducing guided discovery and social proof blocks.
Key Features
- Guided product discovery flows
- Dynamic bundle builder
- Narrative-driven landing sections
- Optimised checkout micro-interactions
- Integrated user generated content walls
Results Achieved
- 31% increase in conversion rate
- Average order value up by 18%
- Bounce rate reduced by 22%
- Customers reporting higher brand trust scores